New Climate,
New country, new opportunities.
There’s a small pocket of land on Baccaro Point at the southeastern tip of Nova Scotia where the local weather is perfect all year round to allow for tea and saffron plants to grow. When “Americans-by-accident” Matthew and Cynthia recognized this opportunity and jumped at the chance to buy land there, they reached out to us to help them grow their organic farm, well, organically.
saffron {grown in Nova Scotia}
The first ever batch of Nova Scotian saffron
This little 1 gram tin needed to look great for this special occasion!
This pillow box contains a tiny 0.25g tin of saffron
The volumes in which saffron are sold pose unique packaging challenges.
Problem/Opportunity
Competition in the grocery department in any food retailer is fierce. Even making their products stand out at local farmers market stalls can be tricky. Coastal Grove Farm needed a way for their customers to understand what exactly they were all about, what made them different, and communicate the quality of their products without slighting their new neighbours.
“You grow local saffron. There’s no one else who can say that.”
Insight
There is no place else in Canada that can grow both organic tea and saffron, making Coastal Grove Farm’s products completely unique.
Solution
Create a brand mark and brand promise that speaks to their herbs, spices and tea being grown locally, organically, and picked by hand, so that customers feel what Coastal Grove Farm represents before they even pick up and use the product. Humility and honesty were key!
Brand Promise: Obviously Organic
Tactical Execution:
Full brand articulation
Logo and brand design development; including many hand-drawn elements
Website design, development, and copywriting
E-store set up
Packaging design and development for a wide range of products and their variations
Packaging sourcing and fulfillment, and printing coordination
