Our Work
Peace By Chocolate
"You are a cause, Not a chocolate company."
In early 2016, Canada had the good fortune of meeting the Hadhad family. After hearing their story on the radio and their aspirations to start making chocolate again, our team reached out to lend a marketing hand. The rest is history (literally).
- Brand Management
- Product Packaging
- Digital And Email Marketing
- Social Media Management
- Web And Graphic Design
- Business Consulting
A holiday commercial shot for Peace By Chocolate at our in-house studio that helped drive online sales and in-store conversions.
A brand new SKU for Peace by Chocolate was developed to expand the line and provide another way for people to interact with the story by unfolding the bar to reveal a message from the family. We added new photography, illustration, and messaging to this line to be sold on shelves across the country!
A Holiday treat, year round! We took a nostalgic approach to these milk and white hot chocolate packages to encourage families to cozy up with a cup of hot chocolate whenever the desire hit. (Particularly delicious on a colder winter day). Designed with gifting in mind this pouch is ready to bring nostalgic feelings to all with its cute illustration style and textured package solution.
The Original 15 Piece Box
Going from farmers markets to Sobeys is a big step. We facilitated their packaging needs, branding, and even factory certifications!
The Peace Bar
Pride-Themed Peace Bar
Easter Stackers
From our Family to Yours: Happy Holidays
Our relationship has been challenging and confusing and fun.
Investing in empathy and working hard to understand each other’s culture has delivered the reward of a lifetime. It’s also taken our work out of this world (again, literally).
Peace by Chocolate on the International Space Station.
Announced on international peace day 2018, their chocolates were literally out of this world!
The world is dark enough. This brand fills us with light.
Problem & Opportunity
A family of new Syrian Canadians needed to find a way to channel their passion for happiness and peace. Fleeing war-plagued Damascus left them full of new hope, but they left behind so much more. By re-establishing their lost chocolate business here in Canada, they could make people happy, offer personal hope, be an example to their new-found community, and help form personal closure over time.
Insight
“When people eat chocolate, they smile.” - Issam Hadhad
Solution
Tell a story about a business looking to make the world a happier and more peaceful place one bite at a time. Create products and experiences that reflect that desire and reinforce a more peaceful world. Brand Promise: One Peace Won’t Hurt
Tactical Execution
Results
Look, we’d love to take credit for Peace By Chocolate’s success but that would be disingenuous. The company has succeeded because of their own hard work, their communities’ positive embrace, and a video that went viral. Below are some things we know we impacted directly:
A Testimonial from Tareq Hadhad of Peace by Chocolate™
Thank you Tareq for your kind words. Working with Peace by Chocolate has been an amazing experience. The story of our growth as a company is definitely tied to theirs.
Some campaigns at a glance
Video is an important component of all marketing endeavours. Creating a compelling video with only a moment’s notice, or on a shoestring budget, can be a fun and exciting challenge.
